Who desires a massive dish of “chocolatey crispy deliciousness” for breakfast?
This month, General Mills will launch Kit Kat Cereal nationwide at a price of $5.69 for a carton of standard size. The company wagers that a large number of people will enjoy the cereal. The cereal, whose squares resemble the iconic wafer-covered Hershey’s chocolate bar, debuted in March in Europe.
According to the manufacturer, the cereal has a similar creamy coating and distinct bite to the candy bar. The package resembles the distinct red wrapper of the candy.
It is merely one of the numerous cereals that General Mills is releasing this spring. There is Cinnamon Toast Crunch Tres Leches, which is available at Walmart and other retailers, as well as a new flavor of Cheerios, Vanilla Spice, which costs $6.88 for a standard box of approximately 10 ounces and $7.50 for a family size box.
In stores, a limited edition of Spider-Verse Cereal containing red “spiderberry” flakes and blue and white marshmallows will be available for $2.99.
General Mills is also releasing miniature Lucky Charms and Cocoa Puffs for $5.69 each.
Other cereal manufacturers are also innovating their products. In September 2014, Kellogg introduced “instabowls,” which are small containers of cereal containing milk powder. They could be consumed dry or blended with cool water to produce instant milk and cereal.
As the pandemic has progressed, the demand for cereal has decreased slightly.
As an increasing number of people worked from home in 2020, cereal sales increased by 9% to over $9 billion, according to data from NielsenIQ. However, by 2021, sales decreased to $8.4 billion, but remained higher than in 2019.
The price of the staple breakfast fare has also increased. According to data from the US Bureau of Labor Statistics, the price of cereal products increased by 13.6% over the course of the entire year ending in March.