SolarWinds collaborates with leading systems integrators in the region to build collaborative services while enhancing its observability and autonomous operations skills.
SolarWinds is expanding its presence in the Asia-Pacific market by forming partnerships with some of the region’s leading systems integrators.
IBM recently unveiled an artificial intelligence-based product with India’s HCL to give 5G mobile network operators with observability capabilities, extending their relationship to enhance enterprise IT operations.
Moreover, the business intends to enhance its service desk product with HCL’s Lucy chatbot and is collaborating with Wipro and Infosys to build joint services, utilising the experience of its partner ecosystem to lay a larger claim on the region’s observability market.
Rohini Kasturi, chief product officer and executive vice-president of SolarWinds, told Computer Weekly during a recent visit to Singapore that APAC is a crucial market with “substantial growth” in several areas of the region, including China, India, Indonesia, South Korea, and Japan.
“We see significant opportunity with system integrators, not only in launching products to this region but also in go-to-market investments,” he said, adding that this also includes language localisation and delivering SolarWinds’ software-as-a-service (SaaS) applications to markets such as Australia.
SolarWind’s latest initiatives indicate that the company is evolving into a full-stack observability software provider, expanding beyond its core competency of enabling autonomous IT operations for organisations through infrastructure monitoring capabilities.
Kasturi, while describing SolarWinds’ technical vision, stated that in the future, clients would be able to specify business KPIs, such as service levels, and have the SolarWinds platform monitor, watch, and manage the performance of IT services in relation to those criteria.
Kasturi stated that IT experts such as network administrators and security teams may employ SolarWinds for specific use cases, while IT and business executives would appreciate observability and autonomous capabilities. “We are constructing a platform narrative that is also adaptable to multiple identities.”
The majority of SolarWinds’ customers in Asia-Pacific are IT professionals, DevOps developers, and senior IT leaders, according to Kasturi. IT professionals, in particular, are resonating with hybrid cloud observability, while developers and partners in the Philippines and Indonesia are embracing the cloud and expanding.
Kasturi alluded to SolarWinds’ platform approach when asked how the business intends to increase its share of mind among senior IT executives, given that it is more well-known among IT professionals.
“We can raise the dialogue with clients such as IT directors who want to know how we’re adding value,” he explained. “The systems integrators that we’re utilising, such as Infosys and HCL, are also opening a lot of doors since they’re now discussing a platform and receiving a large number of [C-suite] meetings.”
Kasturi stated that SolarWinds’ platform strategy not only improves the company’s ability to compete with “new age” competitors such as Splunk, New Relic, and Datadog, as well as traditional players CA, BMC, and Micro Focus, in different segments of its portfolio, but also broadens its reach into larger enterprises by simplifying licencing terms.
“Historically, the difficulty has been licencing; network performance monitoring required one sort of licence, but our APM [application performance monitoring] portfolio required several forms of licencing. So, we streamlined this licencing into a single node-based licence for a network node, server node, or virtual machine.
“We’ve made it adaptable, and a single install may handle hundreds of thousands of nodes in a centralised deployment. This is how we approach businesses,” he continued.